Ambatakam became widely shared as a short meme phrase online, with the word repeated in edits, remixes and parody performances. The choir version reimagines that viral chant as a group vocal piece, which helped it spread on soundboards and in short form videos. Its appeal comes from how recognisable the single repeated word is, allowing creators to signal a joke without explanation. The clip is now used less as a song and more as a reaction cue, added whenever a moment needs an exaggerated, communal response.