Among Us is a social deduction game by InnerSloth, first released in 2018 and widely popularised in 2020 through streamers and online play. In a match, players press the emergency button in the cafeteria to stop tasks and gather for a discussion and vote on who the impostor might be, and this alarm marks that moment. Clips of tense meetings, false accusations and surprise reveals spread across YouTube, TikTok and Twitch, turning the alarm into shorthand for drama. It remains popular because it is instantly recognisable to gamers and non-gamers alike.