Andrew Dice Clay built his fame in the late 1980s as a brash stand-up comedian performing as the Dice character, a loud Brooklyn persona known for nursery-rhyme routines and provocative punchlines. His stretched Oh became a recognisable vocal tic of that act, easy to lift out of context and reuse as a reaction. As soundboards and short-form video grew, the clip spread among meme editors who needed a quick, attitude-filled response to surprise or innuendo, and it has stayed in circulation because the delivery is instantly recognisable even without knowing the original routine.