Anti-Messi content has grown online alongside football meme culture, where supporters of rival teams and rival nations turn star players into running jokes. In Mexico versus Argentina discussions especially, Messi is often cast as the figure to tease, and short clips like this circulate as shorthand for that rivalry. Because the clip is long enough to use as a reaction rather than a single sound effect, creators reuse it in edits, debates and shitpost videos whenever a Messi moment gives rival fans something to celebrate.