The clip comes from an August 2014 local news interview at the Wayne County Fair in Pennsylvania, where five-year-old Noah Ritter was asked about the fair and answered that he had apparently never been on live television before. The video spread quickly across YouTube and Vine, earning millions of views and landing the boy talk-show appearances. Years later the deadpan delivery still circulates as a reaction meme, because the single word works as a knowing, understated punchline for almost any awkward moment.