The phrase itself is a piece of everyday slang for strong disbelief, and short reaction clips built around it have circulated widely on short-form video platforms and meme pages. Editors reuse the line because it works without context, instantly signalling that the speaker rejects what they have just seen. It has stayed popular as a reaction sound in fail compilations, gaming clips, and commentary videos, where a fast, recognisable verdict fits the pace of the edit and lets the visual joke land on its own.