The drawn-out ay owes its style to flamenco singing from Spain, where singers open laments with a long, wavering ay known as a quejio, expressing grief or deep feeling before the lyrics begin. Clips of exaggerated ay cries have circulated on user soundboards as standalone reaction audio, stripped of guitar and song so only the emotion remains. This version was shared with a voice effects credit and flamenco tags, and its length makes it useful as a meme, letting editors borrow serious musical pain for completely unserious moments online today.