This clip comes from a collection of Dutch kermis jingles, the short musical cues played at travelling fairs in the Netherlands to announce rides and attractions. The phrase in its title means the beginning of an attraction, and the recording captures the bright, organ-like sound traditionally associated with fairground stalls and carousels. Shared online as a downloadable soundboard clip, it is now picked up by creators making fair, circus and amusement park videos, who use its instant recognisability to set a festive scene in just over a second.