Bolshie Goroda circulates online as a short Russian-language meme sound, shared mainly through soundboards and short-form video edits rather than as part of a widely documented song or film scene. Its appeal comes from the phrase itself: simple, rhythmic and easy to recognise even without translation, which helps it travel across language communities. Creators tend to reuse it for urban content, city trips and exaggerated reactions to scale, keeping the clip alive as a compact, reusable reaction rather than a one-off joke.