Rabbits genuinely scream when they are terrified or in pain, producing a loud, human-like shriek that surprises most people the first time they hear it. Short recordings of the sound have circulated online for years, often paired with footage of adorable bunnies to create an ironic contrast that fuels its popularity in meme culture. Editors drop it into prank videos, reaction clips and fail compilations, where the mismatch between the cute source and the horrifying noise reliably gets a laugh. It remains a staple because the shock never quite wears off.