Place it right after the unbelievable claim, as the beat that confirms the story, then follow it with Oh My God Wow for a bigger reaction or Damn for a sharper one, keeping this clip as the central beat of the exchange.
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A short three-second voice clip of Kevin Samuels delivering his deadpan line, 'Can't make this up,' in a calm, matter-of-fact tone. It lands as dry disbelief, the kind of amused shrug you use when a story sounds too unbelievable to be real yet clearly is. The line comes from Samuels, the late American commentator known for his blunt viral advice clips.