The clip comes from French creator Snaptrox and centres on his catchphrase-like exclamation oh non c'est criminel, which spread as a short reaction sound on soundboards and in meme edits. Its appeal is less about a single original video and more about how reusable the line is in French-speaking online culture, where criminel is used jokingly for anything scandalously bad or unfair. Short clips like this travel through shares, gaming montages and TikTok style edits, and this one remains popular because the delivery alone explains the reaction.