Keep it at the very front of the edit, before the main action begins, so it frames everything that follows. If the start lands well, follow it with a Yaaaay Cheer, and if the start falls flat, follow it with a Game Show Buzzer instead.
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This 11-second clip centres on the Spanish word comenzamos, meaning we begin, used as a short spoken cue to signal that something is about to start. The word itself creates a feeling of anticipation and momentum, like a starting signal for a joke, a video or a shared moment, and it works because the cue is instantly understood.