Mega Kill is a classic multiplayer shooter announcer phrase used to reward a player for chaining kills together without dying, and it became closely linked with Counter-Strike clips shared online. As gameplay montages, frag movies and short-form gaming edits grew, editors reused the short, triumphant call to mark their best streaks, even in videos for other games. Its appeal is simple: two words instantly tell viewers that something impressive just happened, which is why it still appears in montages, streams and meme edits today.