The phrase comes from the wave of jokes that followed Sean Diddy Combs becoming the centre of baby oil memes online in 2024, after reports from raids on his homes mentioned large amounts of baby oil and lubricant. German creators translated the joke into the blunt chant Diddy öl mich ein, and the clip spread through TikTok, Shorts and soundboards as a shareable reaction. Its appeal is the contrast between a serious news story and a completely unserious, singalong delivery that anyone can reuse.