The line comes from Dragon Ball, where Goku repeatedly breaks through his own limits to reach a stronger form, and 'going even further beyond' became shorthand for that endless escalation. Clipped from the anime, it spread through anime edits, gaming videos and reaction memes, where the shout works even for viewers who do not follow the series. Its popularity endures because the idea is instantly reusable: any upgrade, comeback or absurd escalation can be framed as the next level beyond the last one.