The clip comes from Brazilian presenter Fausto Silva, known as Faustão, host of Domingão do Faustão on TV Globo. His drawn-out way of announcing that a contestant had erred became one of the show's signature catchphrases and was repeated for years on Sunday television. As short clips spread on YouTube, WhatsApp and meme pages, Errooou escaped the studio and became a general Brazilian shorthand for any obvious mistake, still instantly recognised from his voice alone.