1738 is closely associated with Fetty Wap and his Remy Boyz crew, and the number became a recurring tag in his music during his mid-2010s breakthrough after Trap Queen made him a mainstream name. Fans picked up the short shout because it was easy to recognise, easy to quote and instantly tied to his melodic trap style. As soundboards and short-form video apps grew, the two-second clip spread beyond full songs and began appearing as a standalone hype tag in edits, streams and meme compilations, where it still works as a quick badge of recognition.