Ghost Face first appeared as the masked killer in the Scream films, and later became a playable killer in Dead by Daylight, the asymmetrical horror game where one killer hunts four survivors. His quiet, stalking playstyle made small vocal sounds like this grunt especially recognisable to players, who clipped them from matches and shared them in gameplay videos and horror edits. As those clips spread, the grunt became shorthand for a killer closing in, much like a jump scare in other horror games. It remains popular because it instantly signals danger without needing any dialogue or context.