Grimace is the purple, pear-shaped mascot from McDonald's, a character who returned to mainstream attention when the Grimace Shake became a viral TikTok trend in 2023, with creators filming playful horror-style reactions to the purple drink. Short clips, sounds and edits from that wave kept Grimace in meme culture long after the drink promotion ended, circulating alongside other laugh memes as a shorthand for absurd humour. The haha clip works in that same tradition, giving editors a recognisable character laugh to attach to jokes, fails and surreal edits without needing any explanation.