The phrase comes from Russian childish slang, where kakulka is a cute word for poop, and the clip circulates online as a short reaction meme rather than from a known film or show. Its humour relies on a familiar internet format: a serious denial followed by obvious bodily sound effects that prove the opposite. Russian speaking users share it in chats and short videos, while others discover it alongside other fart meme sound clips used for pranks, gaming edits, and exaggerated responses to embarrassing moments.