Sandro Piccinini is one of Italy's best known football commentators, famous for his energetic style and exclamations during live matches. Incredibile proprio lui became one of his signature catchphrases, used when an improbable player produced a decisive moment. Clips of his commentary spread widely on Italian social media and YouTube, where fans isolated the line as a standalone reaction. Its exaggerated disbelief made it portable beyond football, and it remains popular in Italy for celebrating anyone unexpected stealing the spotlight.