Labubu was created by artist Kasing Lung as part of The Monsters series and was popularised worldwide through POP MART blind box figures. The character surged again in 2024 and 2025 as unboxing videos, bag charms and rare secret editions spread across TikTok and Instagram. In Russian-speaking meme culture, short spoken reactions like kakoi labubu were clipped and reused over reveal footage, turning a simple question about which Labubu appeared into a shared joke for collectors who instantly recognise the pull.
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Russian voice clip saying 'kakoi labubu' in reaction to a plush figure, from the viral toy craze. Used in memes, unboxings and funny edits online.
This is a short Russian spoken clip built around the phrase kakoi labubu, delivered as a playful, half-surprised reaction to seeing a Labubu figure. The voice has that casual, exaggerated tone people use when a cute but slightly chaotic-looking plush appears on screen, which makes the line instantly funny even without context. Labubu's wide grin, pointed ears and mischievous expression do most of the setup, and the phrase lands as the punchline. Viewers hear it as teasing admiration rather than a real question, perfect for a quick reaction moment.
