Kid Bengala, the stage name of Clóvis Basílio dos Santos, became a household name in Brazil through adult films and later politics and television appearances. Clips of his exaggerated reactions circulated widely on Brazilian social media and WhatsApp, where short, startling male screams became a staple prank format. This 'aaaaai' cry was lifted from that circulation and turned into a reusable reaction sound, shared in groups and edits when someone wants an instantly recognisable Brazilian meme response to pain, shock or embarrassment.