The phrase has spread mainly through short-form video and anime meme communities, where short vocal clips are reused as reaction sounds rather than tied to a single scene. Its sing-song repetition makes it easy to recognise even without translation, and creators have kept it in rotation for playful edits, dance clips and character reactions. Because it is short and instantly cheerful, it works as a quick audio punchline, which helps explain why it continues to circulate in memes long after its first uploads.