The joke works because live, laugh, love has long been a familiar piece of wall art and home-decor wording, and swapping the final word for liquor turns a wholesome motto into a drinking punchline. As a short soundboard clip, it has circulated among meme and reaction-sound collections, where its brevity makes it easy to drop into edits without explanation. Its appeal has lasted because the twist is instantly recognisable even without context, and it fits any moment where a night out, a toast, or a carefree attitude becomes the joke.