Lorimar was a major American television production company founded in 1969, known for hits like Dallas and Knots Landing, and its home video arm released films and shows on VHS in the 1980s. The animated logo and its rising electronic theme became familiar to anyone renting tapes in that era. The company was absorbed into Warner Bros. in the late 1980s, but the ident survived through reruns, tape recordings and later uploads online. Today it circulates as a nostalgia sound, used to instantly signal retro television and home video culture.