Lula has made fighting hunger a signature theme throughout his political career in Brazil, most famously with the Fome Zero program launched during his first presidency. Because the word fome appears so often in his speeches, short excerpts are easily clipped and reshared. This version spread on TikTok and Brazilian meme pages, where users detached it from policy debate and reused it as a humorous reaction sound. Its continued popularity comes from that mix of recognizable voice, serious tone, and everyday relatability around food and cost of living.