Picanha became a central image in Brazilian political conversation around Luiz Inácio Lula da Silva, who repeatedly used the promise of people being able to afford picanha and beer again as shorthand for better living standards. Clips and remixes of the reference spread widely on WhatsApp, TikTok and meme pages during and after the election cycle, turning the word itself into a reaction sound. Short versions labelled 2.0 are edited for instant use in soundboards.