Mal'ganis first appeared in Warcraft III: Reign of Chaos in 2002 as a cunning dreadlord of the Burning Legion who manipulates Arthas Menethil toward his fall. The character returned in World of Warcraft and other Warcraft stories as a foe who repeatedly survives defeat, which makes his claim of being eternal fit his lore. This clip uses the Spanish localised delivery of that boast. Shared among Spanish speaking gaming fans, it became a short soundboard staple for joking that a player, character or team simply cannot be permanently beaten.