The sound comes from Lionel Messi's post match interview after Argentina beat the Netherlands in the 2022 World Cup quarter final in Qatar. Distracted by Dutch striker Wout Weghorst nearby, Messi interrupted the interview to call him bobo, meaning fool. The moment was broadcast live, clipped within hours, and spread across social media as shirts, remixes and reaction videos. Its mix of genuine frustration and unexpected comedy kept it alive long after the tournament, especially among football fans.