The phrase is associated with Brazilian comedian Eduardo Sterblitch and his appearances on Pânico, a long-running Brazilian television comedy show built around sketches, pranks and celebrity interviews. In that context the line worked as a blunt comic interruption, a way for a character to refuse to listen any longer. Shared later as a short audio clip, it travelled through Brazilian meme pages, reaction videos and messaging apps, where its direct tone made it easy to reuse whenever someone wanted to shut down a conversation without a long argument.