The line is yelled by Steve Carell's Michael Scott in the US version of The Office, a moment of full-blown panic that fans turned into one of the show's most quoted reaction gags. Through the 2010s it spread across YouTube reaction compilations, gaming fail videos and Reddit threads as the go-to sound for comic dread — the noise of begging reality to stop. It sits alongside fellow panic memes like 'No no Wait Wait!' and the disbelief of 'oh my god, wow!', and it still shows up whenever a video needs instant, over-the-top horror.