The clip comes from Andrew Tate, the former kickboxer turned online influencer whose short motivational speeches spread widely on TikTok, YouTube Shorts and Instagram Reels. Phrases like locked in and in the trenches became shorthand in grindset and hustle culture edits, often paired with gym, business and study footage. The no movies line captures his anti-distraction message in its most memeable form, so creators reuse it both seriously for motivation and ironically when someone is doing the opposite of working.