The clip comes from Daithi De Nogla, the Irish gaming YouTuber known for chaotic multiplayer videos with creators like Vanoss and Terroriser. Terroriser famously kept a soundboard of his friends' voices during recordings, and short Nogla reactions became reusable jokes inside that group. As those videos spread on YouTube, fans isolated the No as a standalone meme sound. It stayed popular because it captures Nogla's signature mix of panic, frustration and accidental comedy in under a second, making it easy to reuse far beyond the original game session.