Connecting People was introduced as Nokia's slogan in 1992 and became closely tied to the Finnish company's rise as the world's leading mobile phone maker during the late 1990s and 2000s. The phrase appeared in advertising and on device start-up screens alongside the familiar hands graphic, so a generation of phone users learned to associate it with switching on a Nokia handset. Short clips of the line now circulate on soundboards as bait and nostalgia sounds, reused in memes long after Nokia phones lost their market dominance.