Olaf is the optimistic snowman from Disney's Frozen, first released in 2013, and his introduction became one of the film's most quoted lines because it sums up his innocent love of summer and warmth. In the Brazilian Portuguese dub, the line is delivered as a friendly greeting about warm hugs, which made it especially popular in Portuguese-language memes, fan edits and short reaction clips. It has since circulated widely as a downloadable soundboard clip, keeping its appeal because it is short, instantly recognisable and unmistakably wholesome.