Paimon is the floating companion and guide in Genshin Impact, the action role-playing game released by miHoYo in 2020, and her high-pitched lines are widely clipped as reactions online. This moment comes from her in-game dialogue and has been lifted by fans into short edits, streams and soundboards, where a few seconds of coughing can stand in for any minor drinking mishap. Its popularity follows the wider habit of using Paimon voice lines for exaggerated panic, surprise and embarrassment in gameplay videos and memes.