Online, short name chants like this one spread through meme edits, reaction videos and livestream clips, where a simple repeated word can become a running joke on its own. The Pepe Pepe Pepe clip fits that pattern, because it is short enough to drop into a transition, a fail moment or a punchline without needing any explanation. Its staying power comes from that simplicity and recognisability, making it a handy sound for creators who want a quick, lighthearted internet reference rather than a longer musical or spoken sample.