Pink Pantheress first built a following by posting short, self-produced songs on TikTok, where her brief, loop-friendly choruses were widely shared and reused in edits. That short-form style made her music a natural fit for ringtones, with fans cutting favourite moments into 18-second alerts for their phones. The clip is now used online mainly as a personal notification sound and in fan-made videos, keeping her dreamy pop sound present in everyday moments long after the original posts spread.