In Spanish speaking internet culture, momo became playful slang for a meme, especially in Latin American gaming and chat communities where image macros and short audios circulate daily. Por los momos works like saying for the memes in English, a justification for doing something absurd just to share it. The clip spread in that same informal way, passed between friends, reused in edits and added to soundboards alongside other short reaction sounds like the classic bruh moment. Its appeal stays simple because the phrase instantly signals irony, community and not taking the joke seriously.