The clip comes from La minute de René, a short segment built around René Malleville, the outspoken Marseille supporter whose blunt, humorous rants became popular with football fans in France. A best-of compilation preserved this baboon line, and after his death it circulated online as both a joke and a tribute, shared by fans who recognised his voice instantly. Its short length and vivid insult helped it travel beyond football edits into general reaction memes, where it still works because the image is immediate and the delivery is unmistakable.