Rolex was released by American dance duo Ayo and Teo in 2017 and became a breakout hit through its simple, chant-like chorus and the pair's viral dance videos. The Rollie hook, referring to a Rolex watch, turned the song into a shorthand for flashy success on TikTok, YouTube and Instagram, where creators reused it for dance challenges, transitions and flex edits. Its short, repetitive structure makes it easy to loop and instantly recognisable, which is why it still appears in memes and short-form videos years after its original chart run.