The phrase was popularised by Irish-Chinese comedian and YouTuber Stephen He in his short comedy sketches, where he plays exaggerated characters reacting dramatically to everyday setbacks. Clips of the shouted line spread widely on TikTok and YouTube Shorts as a standalone reaction, detached from the original sketches. Editors began inserting it over roasts, gaming losses and cringe moments, and its clear wording and extreme delivery helped it stay recognisable even as a two-second soundbite shared across meme pages and group chats.