The phrase comes from TV Globo narrator Galvão Bueno during the penalty shootout of the 1994 FIFA World Cup final in the United States, when Brazil beat Italy after a goalless draw. Shouted for keeper Cláudio Taffarel, who saved from Daniele Massaro and forced Roberto Baggio's miss, it became one of Brazilian football's most quoted lines. Clips resurfaced on YouTube and soundboards during later World Cups, where fans reuse it for heroic saves and crowd cheering in nostalgic football edits.