Short anime-inspired vocal memes like this one live mainly on soundboards and short-form video, where a two-second burst is enough to sell a joke, much like anime ahh or tuturu. The shine shine shineeeeee chant works because it is instantly readable as cute and magical without needing translation, so editors reuse it for glow-ups, loot reveals and sparkling transitions. Its continued use comes from that versatility, fitting any edit that needs a quick lift of cheerful, exaggerated energy rather than a specific reference.