Siri launched in 2011 as the built-in voice assistant on the iPhone 4S and soon became one of the most recognised synthetic voices in the world. Short recordings of its replies spread online as users shared funny questions, unexpected answers and edited conversations. A plain yes became especially handy as a standalone clip because it works without context and is instantly understood. As short-form video and meme editing grew, creators kept reusing brief assistant replies like this one to punctuate jokes, simulate a phone making decisions and give scenes a familiar tech feel.