The clip is associated with Pinkfong's Kizclub content, where Tee Myng-Li is heard letting out this short scream. Shared through soundboard and meme communities, it has become a handy reaction sound rather than a piece of dialogue, because its brevity and exaggerated tone work in almost any short video. Creators reuse it for pranks, fails and surprise moments, and its recognition comes less from the original scene than from its repeated use online as a quick, funny jolt.