The chant comes from Strong Bad, the masked wrestler-like star of the Homestar Runner Flash cartoons by The Brothers Chaps. It debuted in the 2004 Strong Bad Email virus, where his outdated computer catches a cartoon virus and he responds with a deadpan techno song built on the line. Clips of the song circulated on early video forums and meme pages, then resurfaced as a reaction meme for crashes and outages. It endures because the flat delivery makes any modern tech fail feel instantly retro and funny.