Put it near the end of a short edit, right after the failed joke or the line that gets no response, then follow it with a reaction sound from the person listening and a beat for the scene to settle. Pair it with a game fail sting before it, and keep the focus on the exchange between the two characters.
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This 18.6-second clip is a loud, theatrical forced laugh, with each 'ha' delivered slowly and deliberately by a male voice, growing more exaggerated as it goes on. It feels funny and awkward at the same time, like watching someone laugh on purpose to cover an uncomfortable silence, and that cringe makes it hard not to smile.